Retailers face the challenge that new distribution channels increase the complexity of logistics and customer communication. Retailers must therefore know the instruments of customer loyalty and their optimal use in order to survive in the competitive environment. This is the key to more growth and success.
Against this background, retailers need flexible solutions for the diverse instruments of customer loyalty in order to use them efficiently and profitably. With its drs//LOY (Loyalty) product, DRS AG provides targeted support for those measures that need to be considered in order to stimulate and expand customer loyalty and to reward regular customers for their loyalty.
